TOURISM MARKETING REPRESENTATIVE 3

AS617 $49,192 - $96,533
Creation Date: 03/21/2022
Change Date: 01/01/2025

FUNCTION OF WORK:
To develop, implement, and monitor destination marketing programs while exploring new and emerging markets to promote tourism in the State of Louisiana.

LEVEL OF WORK:
Advanced

SUPERVISION RECEIVED:
General from a Tourism Marketing Manager or Tourism Marketing Director. Alternative reporting relationships may be approved by SCS.

SUPERVISION EXERCISED:
May provide guidance to lower-level representatives as needed.

JOB DISTINCTIONS:
Differs from Tourism Marketing Representative 2 by the presence of advanced-level tourism marketing duties.

Differs from Tourism Marketing Manager by the absence of managerial responsibility and direct subordinates.

CORE COMPETENCIES:
IDENTIFIED BY STATE CIVIL SERVICE, CORE COMPETENCIES ARE THE KNOWLEDGE, SKILLS, ABILITIES AND BEHAVIORS BASED ON THE WORK TASKS OUTLINED IN THE EXAMPLES OF WORK. MORE INFORMATION ON THE SCS COMPETENCY MODEL CAN BE FOUND HERE.

Displaying Expertise	Driving Vision and Purpose	Influencing Others
Managing Projects	Thinking Critically	Using Data

EXAMPLES OF WORK:
EXAMPLES BELOW ARE A BRIEF SAMPLE OF COMMON DUTIES ASSOCIATED WITH THIS JOB TITLE. NOT ALL POSSIBLE TASKS ARE INCLUDED.

Independently represents the state at consumer/trade shows and sales missions to promote tourism.

Leads lower-level staff in marketing activities while on-site.

Conducts complex marketing research activities and develops sales messages for individual clients.

Assists lower-level representatives as needed.

Leads the organization and implementation of large-scale special events to promote Louisiana as a tourist destination.

Develop and implement marketing and promotional strategies with tour representatives, convention and visitors bureaus, and other stakeholders.

Collects and maintains data on sales leads to attract tour groups and expand into new markets.

Guides lower-level representatives in sales negotiations.

QUALIFICATION REQUIREMENTS:
MINIMUM QUALIFICATIONS:
Five years of experience in tourism, marketing, public relations, or administrative services; OR

Six years of full-time experience in any field plus two years of experience in tourism, marketing, public relations, or administrative services; OR

A bachelor's degree plus two years of experience in tourism, marketing, public relations, or administrative services; OR

An advanced degree plus one year of experience in tourism, marketing, public relations, or administrative services.

EXPERIENCE SUBSTITUTION:
Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.