164850
PUBLIC INFORMATION DIRECTOR 1
AS618 $52,645 - $103,293
Creation Date: 10/23/2000
Change Date: 01/01/2025
FUNCTION OF WORK:To plan and administer all communications, public relations, and/or web page goals and objectives for an office or small agency.
LEVEL OF WORK:SUPERVISION RECEIVED:Broad direction from a higher-level Public Information Director, administrator, or agency secretary.
SUPERVISION EXERCISED:May supervise Public Information Officers, clerical and other technical employees.
JOB DISTINCTIONS:Differs from Public Information Officer 3 by the presence of responsibility for all public information initiatives within an office or small agency and/or supervision of professional public information officers.
Differs from the Public Information Director 2 by absence of responsibility for all public information initiatives for a large agency.
CORE COMPETENCIES: CORE COMPETENCIES HAVE NOT BEEN IDENTIFIED BY STATE CIVIL SERVICE FOR THIS JOB TITLE.
MORE INFORMATION ON THE SCS COMPETENCY MODEL CAN BE FOUND
HERE.
EXAMPLES OF WORK:EXAMPLES BELOW ARE A BRIEF SAMPLE OF COMMON DUTIES ASSOCIATED WITH THIS JOB TITLE. NOT ALL POSSIBLE TASKS ARE INCLUDED.
Serves as agency or office spokesperson with the media, community, and in crisis situations.
Serves as division director.
Addresses legislative issues impacting the department with the media.
Serves as web administrator and electronic commerce administrator for the office or agency, providing information to the web page.
Approves all information entered on the agency's web page by lower level webmasters.
Develops training programs and conducts training of agency media liaisons and webmasters.
Develops and implements public relations programs for both ongoing and new programs within the agency or office. This includes the preparation of news releases, fact sheets, media advisories, brochures, posters, press conferences, articles, PSAs, audio video programs, and/or billboards.
Develops and implements agency Web Page Policy.
Develops and implements agency Media Relations Policy and Media Relations Plan.
Develops and implements agency Crisis Management Plan.
Designs agency web page, selects web page software and appropriate technology to use on the web page.
Develops and publishes agency news to the Louisiana State web page daily or as needed.
Successfully achieves communications, public relations, and/or web page goals and objectives for the office or small agency.
Interprets agency programs for the media and the public, including technical areas peculiar to that agency.
Identifies potential public relations problems and advises agency officials of appropriate preventative actions.
Influences top level staff to take specific actions regarding public relations activities.
Justifies agency decisions in negotiating on whether program actions should be reported on to the public by the media.
Oversees agency use of contracted advertising and public relations.
Manages the communications, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary adjustments
and approving and reviewing expenditures.
Interacts with top level agency staff, news media representatives, other agency public relations officials, legislators, federal agency and international organizations representatives, the governors press office, and corporate executives on issues relating to public relations activities within the department or office.
Has functional authority over up to several hundred agency or office media liaisons on quarterly public relations campaigns.
Conducts regular public relations campaigns with assistance of agency media liaisons across the state.
Indirectly supervises up to several hundred agency or office media liaisons on quarterly public relations campaigns.
Responds to electronic commerce inquiries for the office or agency.
Indirectly supervises high level administrative staff on the public relations task force in planning and implementing annual public relations campaigns for the office or agency.
Initiates, develops and maintains media contacts for disseminating information.
Persuades the media to report or not to report on agency programs.
Develops audio video presentations.
Researches materials for and writes speeches on selected topics for agency executives.
Conducts marketing for agency programs, services, and Louisiana products.
GENERAL AGENCY OPTION:
QUALIFICATION REQUIREMENTS:MINIMUM QUALIFICATIONS:
Seven years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
Six years of full-time experience in any field plus four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
A bachelor's degree plus four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
An advanced degree in public relations, marketing, communications, journalism, or English plus three years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design.
EXPERIENCE SUBSTITUTION:
Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.