164830
PUBLIC INFORMATION OFFICER 2
AS614 $40,144 - $78,790
Creation Date: 10/23/2000
Change Date: 02/02/2026
FUNCTION OF WORK:To gather and disseminate information on departmental programs, inform media of departmental program activities and persuade them to report on those activities and develop and implement ongoing public relations programs for the agency or office.
LEVEL OF WORK:SUPERVISION RECEIVED:General from a Public Information Director or other higher-level personnel.
SUPERVISION EXERCISED:JOB DISTINCTIONS:Differs from Public Information Officer 1 by the presence of independent and persuasive responsibility for public information/relations initiatives.
Differs from Public Information Officer 3 by the absence of responsibility for having as the principal assignment more complex duties such as program development of new public relations programs, developing and implementing crisis management plans, training media liaisons, and/or serving as a departmental web or electronic commerce administrator.
CORE COMPETENCIES:
IDENTIFIED BY STATE CIVIL SERVICE, CORE COMPETENCIES ARE THE KNOWLEDGE, SKILLS,
ABILITIES AND BEHAVIORS BASED ON THE WORK TASKS OUTLINED IN THE EXAMPLES OF WORK.
MORE INFORMATION ON THE SCS COMPETENCY MODEL CAN BE FOUND
HERE.
| Accepting Direction | Building and Supporting Teams | Communicating Effectively |
| Demonstrating Accountability | Developing Plans | Focusing on Customers |
| Influencing Others | Making Accurate Judgments | Managing Stakeholders |
| Thinking Critically | | |
EXAMPLES OF WORK:EXAMPLES BELOW ARE A BRIEF SAMPLE OF COMMON DUTIES ASSOCIATED WITH THIS JOB TITLE. NOT ALL POSSIBLE TASKS ARE INCLUDED.
May serve as lower level webmaster for the office or agency.
Responds to electronic media inquiries for the office or agency.
Initiates, develops and maintains media contacts for disseminating information.
Persuades the media to report or not to report on agency programs.
Researches and develops public relations program components such as scripts, news releases, speeches, brochures, publications, fact sheets, billboards, and posters.
Plans and coordinates agency seminars and special events. Assists with program selection, schedules speaker, selects sites, designs and distributes invitations and arranges equipment.
Gathers, prepares and distributes information about a department, agency, or office to the media and directly to the public.
Assists in developing and implementing public relations programs for the agency or office.
Contacts media representatives to inform them of special agency events.
Develops audio-visual presentations.
Interacts with top level departmental staff for the purpose of gathering and disseminating information on departmental programs.
Researches materials for and writes speeches on selected topics for agency executives.
Coordinates publicity for agency events. Sets up displays, gives tours, and audio-visual presentations.
QUALIFICATION REQUIREMENTS:MINIMUM QUALIFICATIONS:
Four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
Six years of full-time experience in any field plus one year of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
A bachelor's degree plus one year of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
An advanced degree in public relations, marketing, communications, journalism, or English.
EXPERIENCE SUBSTITUTION:
Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.